WATCH OUT FOR THE 21ST NATIONAL RETAIL CONFERENCE AND STORES ASIA EXPO 2012

“SHOPPING. It’s More Fun In the Philippines: Taking Customer Experience to New Heights”

August 9-10, 2012, SMX Convention Center

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Mang Inasal Founder Debuts as Keynote Speaker at Retail Conference

The  founder of the iconic  Mang Inasal, Edgar Sia II  made his first-ever keynote speech  at this year’s National Retail Conference and Stores Asia Expo (20^th NRCE). Speaking in front of more than 700 delegates, Sia joined an illustrious lineup of speakers which included Ninoy and Cory Aquino Foundation Chairperson Ms Ma. Elena “Ballsy” Aquino-Cruz, Ayala Land Inc. President Antonino Aquino and Asia brand Guru Joseph Baladi, among others.

Considered as an icon among restaurateurs and retailers, Sia acknowledged that his motivation to accept to speak for the first time in a crowd as big as NRCE’s stems  from the fact that the people he look up to have been or are speakers of  prestigious retailers event.

During his one-hour maiden talk, Sia candidly shared how Mang Inasal made it at the top of the Filipino’s favorite list. Calling the eight-year history of Mang Inasal a “whirlwind of an experience,” he imparted one characteristic that everyone should possess in order to achieve their goals: the courage to pursue the dream.

From a virtually unknown fastfood restaurant in a small al fresco space at the parking building of Robinson’s Iloilo, Mang Inasal opened its 100^th restaurant on the fifth year of operations. Currently, there are more than 400 Mang Inasal restaurants in the Philippines employing over 14,000 individuals all over the country.

Mang Inasal is also now one of Jollibee Foods Corporation’s flagship brands after acquiring a 70% stake in the company in 2010. Tony Tan Caktiong, Chairman and CEO of JFC was also a keynote speaker at the NRCE in 2010.

For 20 years, the annual NRCE has been acknowledged as the venue where the most up-to-date information and innovations are shared, networking is optimized and preconceived business barriers are breached.

Key insights shared by Sia included branding, consumer confidence and product excellence. 

The NRCE is supported by PLDT Alpha Enterprise, SM, Hewlett Packard, Festival Supermall, Robinsons Malls; Banco de Oro,  TCC,   RedPrairie, Vinculum; Ayala Malls, Eastwood Mall, Araneta Center and Chronos; L Timestudio; So! F.A.B., Forme, Wilcon Depot, Bench and Coca-Cola., Philipine Star, BusinessWorld, Europak, ABS CBN and Crossover. NRCE was organized by the Philippine Retailers Association (www.philretailers.com) , the national organization of retailers and suppliers/service providers in the country.